Italy’s quality cuisine promotion plan

Quality cuisine is one of the pillars for the promotion of Italy worldwide. In line with the Expo legacy, Italy has launched an action plan to make even better use of the country’s culinary excellence. The plan involves the diplomatic, economic and cultural network, along with Italy’s best chefs – an initiative presented at the Farnesina by Foreign Minister Paolo Gentiloni, who signed an agreement for the promotion of Italian cuisine abroad with Agriculture Minister Maurizio Martina and Education Minister Stefania Giannini.

Together with Agi, we have worked to tell this story and distribute our video to the international audience through several foreign partners in the media.

Here is the full story.

Our video for Agi and international media.


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